On December 6, 2023, as part of the initiative on lecturer exchange, Nuria Umerova, a senior lecturer at IT & Business College, held a guest lecture on content writing and SEO optimization for the Department of Linguistics. 2nd year students learned what SEO-friendly writing is and how to optimize their content for users and Google. 

The stages they worked out included analyzing the target audience and current market trends, selecting strong keywords, compiling attractive headlines, planning articles and appropriately editing ideas and texts to create content that ranks first. The lecture included a lively discussion and brief presentations at each stage. We express our gratitude to Nuria Umerova for an interesting lecture!

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